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I love telling stories. I got started with a journalism degree, with an advertising minor, from Arizona State University. For years, I wrote for consumer publications. Now I use my journalism skills to tell brands’ stories and to help them enhance their customer relationships through service pieces, customer profiles and more. I work directly with brands and also through content-marketing agencies.

Branded Content: Time Inc. Content Solutions (Ford, Unilever, Volvo, Visit California); Campbell Ewald (Carrier, ACDelco); Kingfish Media (Shaw’s Supermarkets); Pace (USAA); McMurry/TMG—now Manifest (Nationwide, JWMarriott); and Nissan

Consumer Publications: Newsweek (“My Turn”), USA Today, Woman’s Day, Family Circle, AARP the Magazine, Los Angeles Times, Shape, Chicago Tribune, Child, Weight Watchers Magazine and many others. My writing has been distributed through The New York Times Syndicate,  Tribune Media and United Parenting Publications.

Editing: I edit health newsletters for Los Angeles-based HealthMedia Concepts, which produces publications for doctors’ offices and for companies such as McKesson and AmerisourceBergen (Good Neighbor Pharmacy).

Social Media: For 2.5 years, I was the social-media reporter for Consumer Reports, working closely with CR’s editors, interacting with readers and managing the @CReporter Twitter account. My personal Twitter account, @kathysena, has more than 6,400 followers.

Skills: Writing, editing, blogging, articles, web content, newsletters, custom publishing, trade magazines, in-house publications, social media, how-to/service articles

Areas of specialization: Consumer issues, automotive, health/safety/personal care, personal finance, travel, home ownership/renting

Contently portfolio:

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